Not So Pretty In Pink

Posted on February 15, 2012 by VM Tech

by Daniel Martinage, CAE

This past weekend I facilitated a workshop on Keeping Your Board above Board for a small nonprofit organization based in New Mexico. Part of our discussion centered on the need to have crisis plans in place before disaster hits. With the Komen/Planned Parenthood “situation” still very much on people’s minds, the discussion soon became what NPOs can learn from this highly charged incident. Here’s my take on what we can learn.

• Our socially-networked world means that our words or actions can become “the shot heard around the world,” potentially rattling the foundation of even the strongest nonprofit monolith. There’s no doubt that Komen leadership underestimated the effect of de-funding Planned Parenthood. Social Media sites were on fire within hours of the story hitting the airwaves. Politico reported that Twitter users sent more than 1.3 million Tweets referencing Planned Parenthood and Komen. Facebook postings calling for action also reached extreme highs. The Komen Foundation’s delayed response—coming 24 hours after the story broke—created a communication tsunami that threatened to wash away the Foundation’s relatively positive public image. Listening and contributing non-defensively to the conversation early in a crisis situation is far more effective than shutting down while you “assess the situation.”

• Remember who your key stakeholders are and stay aligned with your core mission. For many years, the Komen Foundation has been the face and voice for breast cancer. In fact, their reputation stretched beyond breast cancer awareness to include related women’s health issues. This reputation hinged on the Foundation’s unbiased and supposedly nonpolitical stance. The unexpected decision to cut off funding to Planned Parenthood smelled of politics and alienated many of the organization’s most passionate supporters.

• Bad smells get worse if left to fester. Too much water passed under the bridge before Komen sent out a rescue boat. While Planned Parenthood’s Executive Director Cecile Richards was making the rounds of mainstream media shows, Komen’s CEO Brinker was nowhere to be seen. When she finally appeared on the Andrea Mitchell show, Brinker came off as poorly prepared and defensive. Although reversing their stance on Planned Parenthood funding was cheered by many, Komen was left with a black eye not likely to fade soon.

• Quite often a single situation or controversy gives way to intense scrutiny of all an organization’s activities. Not long after the initial story about Komen broke, “new” allegations of Komen’s chumminess with corporate sponsors surfaced. Suddenly, being pink wasn’t as clean as it used to be. Pictures of pink Kentucky Fried Chicken buckets and carcinogen-laced pink perfume bottles surfaced, supposedly shedding light on Komen’s questionable sponsorship of not-so-healthy products. Next came copies of Komen’s 990 forms showing hefty salaries for staff and consultants. Freshly hired Senior VP of Public Policy at the Komen Foundation was “outed” as a pro-life crusader who opposed Planned Parenthood, again creating a meteor storm of criticism.

When all is said and done, I see three critical lessons for NPOs to take away:

1. Social Media has changed the communication landscape and created a dire need for nonprofits to have a social media strategy—especially around key stakeholder engagement—before the proverbial xxxx hits the fan.

2. Don’t lose sight of who you are and who you represent. A good reputation is hard to build and relatively easy to lose.

3. With all the hype about Social Media, it’s easy to forget that underlying all the messages of support and/or criticism are very real human feelings. Dealing with emotions requires passion. Causes like breast cancer awareness are fueled by people who believe in the greater good—anything less is seen as politics as usual.

Daniel Martinage, CAE is an executive coach and consultant specializing in nonprofits and associations. The former executive director of the International Coach Federation Dan also serves on the Selection Committee for The Washington Post Award for Excellence in Nonprofit Management. His website is www.associationcoach.com.

Posted in Association Coach, Managing Organizations, Marketing, Nonprofit Boards, Risk Management, Social Media | Tagged , , , , | Leave a comment

8 Tips for Getting the Most Out of Sparked.com

Posted on February 10, 2012 by VM Tech

by Jerry Bishop

Sparked.com is an amazing resource for organizations to access a pool of ready volunteers for assistance on a wide range of needs. But Sparked.com and micro-volunteering in general is a little different than most organizations are used to. If this is the first you’ve heard of Sparked.com or micro-volunteering, check out my previous post, Adventures in Episodic Volunteering.

Knowing how to get the most from your virtual volunteers is important. Surprisingly, it is not that different than when you are working with your traditional volunteers in person. The basic recipe for success is the same only the format requires some added consideration.

To help you get the most out of using Sparked.com, I thought about my own volunteering experience and what suggestions I thought make for better results.

1. Ask for What Your Really Need. A lot of challenges are requests for one-time assistance on something that is probably an ongoing need for the organization. Similarly, many challenges ask for help with a manual process that might actually take less effort for a volunteer to create an automated process that you can use forever. So don’t be shy and ask for what you really need when writing your challenges.

2. Blue Sky Is OK. Because you will never get what you don’t ask for, consider going a bit further by adding what you would really want. Sort of like saying “what we really need is ______, but ideally we really want to be able to _____.” As an example, you may want to update your volunteer sign-up form which could actually be made into an online form eliminating your paperwork altogether.

3. Include Some Context. Volunteers can do a much better job for you when you include the problem that you are trying to solve or the ultimate goal you have in mind. This provides the volunteer with the broader context behind the specific request. So a Challenge asking for feedback on your website should include some background on why you have a web site. Because form follows function, it is important to know if your site is mostly for communications to supporters, to facilitate donations, or maybe as a recruitment tool for participants.

4. Clarify Challenges. When you see your initial responses coming in a little off-target or you are not getting Answers, go ahead and add a comment to clarify things or amend the Challenge summary to clear up any confusion. People who have already responded will be emailed there has been an update and can add to their answers.

5. Break Up Big Requests. Sparked is based on micro-volunteering, so the more you can do to make the Challenge a manageable request the easier it is for volunteers to respond. So if you want more blog traffic, you may want to break it up into smaller items like having a blog review done, finding other bloggers that you can collaborate with, improving Google search results, and so on.

6. Be Engaged. There is nothing like good old fashioned feedback from the Challenge Author to motivate the volunteers into answering. When I see challenges where the Author is responding to Answers, I am much more likely to join in the Challenge. Another good reason to be engaged is that often times Answers have questions in them or offer to do more if the Author wants the extra effort.

7. Brace Yourself. You may get more from a Challenge than you asked for, which isn’t a bad thing. That’s because volunteers often pick up on underlying issues that are contributing to the problem presented in the Challenge. Sometimes this happens when and organization has too many ideas going on, making it hard to tell just exactly what their mission is, which can show up as low readership of blogs, under-performing online giving, or other areas.

8. Come Back for More. Challenges often produce lots of feedback and ideas, which can be overwhelming and far more than you have time for. So come back to Sparked.com with new Challenges asking volunteers to help you get the work done. Whether is to make some phone calls on your behalf or to make changes to your website, you can find many hands on Sparked to help make it small work.

If I were to add a bonus tip, it would be of course to work with the team at Sparked.com on making your challenges as productive for you as possible while also finding ways for it to be rewarding for the volunteers. Of course that begins with a catching title to draw in volunteers.

For those of you that have already used Sparked.com you probably have a lot of great suggestions yourself. It would be wonderful if you would add them here in the comments to help with this discussion.

Jerry Bishop is a guest blogger and an independent IT consultant specializing in CIO services, IT strategy, and turning around underperforming IT departments. Jerry also publishes his own blog, The Higher Ed CIO, and writes for several CIO and technology forums on IT strategy, Internet trends, and social media. Jerry lives in western Wisconsin on an old farm where he spends his free time restoring native prairies and selling fruits and berries he grows at the local farmers market. He is also an avid micro-volunteer and closet crowdsourcing junky and admits to drinking too much coffee.

Posted in Episodic Volunteering, Recruitment, Social Media, Technology | Tagged , , | Leave a comment

Active Outreach: Cultivating Your Program’s Volunteer Base

Posted on February 2, 2012 by VM Tech

by Anne Schink

Workshop participants often expect any presentation on volunteer management to start with recruitment. When I present workshops on the model of The Charismatic Organization, those participants begin to understand that, as Susan Ellis puts it, “Recruitment is the third step.” Once you have your internal structure in place and have developed compelling communications, you are finally ready to take your story to the community. The second of the three factors that create a strong external network for your volunteer program is active outreach. Armed with clear expectations of what volunteers can do and a commitment from the organization, you are finally ready!

While it is still early in the winter to consider spring plantings, I think the metaphor is apt for volunteer recruitment. You can use a broadcast method, scattering the seeds across the landscape, by putting a notice in the newspaper or posting on websites. If your goal is to reach a broad audience, then this method will probably yield results. These activities create a group of volunteers who are willing to run a road race or clean up a beach. These volunteers don’t need much training, and whoever shows up is fine.

Another method is to plant a group of seeds together all at once. They are ‘starting’ with you in a sheltered environment. They may staff a table at a community event or make phone calls. But not all will survive. Like thinning seedlings, you will thank some of the volunteers and send them on their way. You may identify others as possible long-term volunteers. These you transplant and give more room to grow. You fertilize them by providing training that they can apply to bigger or more long-term projects.

Some come to you as bedding plants, ready to be set in place to become valuable fixtures in your organization. These volunteers have already had some training and experience. They only need to be oriented to your organization, its values and its programs.

Other volunteers come to you as potted plants ready to find a new home in your garden of volunteer projects. These volunteers just need to be repotted in your own soil. They still need guidance about your expectations, but they are ready to bloom when you give them the right soil.

Like any good gardener, a manager of volunteers shops in many places for the types of volunteers that make up the volunteer program. If you want a group for a one-time event, check out schools, faith-based youth groups, scout and youth programs. They make good collaborators and are often looking for projects in the community. If you need experienced volunteers to make regular commitments, select retirees through their retirement communities, senior centers, agencies on aging, senior college programs. If you want skilled volunteers with specific skills, consider businesses with experience to share.

The goal of ‘active outreach’ is to target your recruitment efforts at the population that is most likely to have the skills, interests, and time that correspond to your program needs.

Finally, at the risk of metaphor overkill, remember that plants that arrive in unexpected places, from unexplained sources, and bloom along side those you deliberately planted are called—in the language of gardening—volunteers!

Anne B. Schink is a volunteer management consultant and the author of the Nonprofit Readiness Toolkit.

Posted in Episodic Volunteering, Recruitment, Strategies | Tagged , | Leave a comment

Adventures in Episodic Volunteering

Posted on January 20, 2012 by VM Tech

by Jerry Bishop

My name is Jerry Bishop and I am modern day volunteer who uses the Internet and social media as the vehicle for my volunteerism. Some call what I do crowdsourcing while others refer to it as micro-volunteering. Either way the idea is the same.

Non-profits who need things done (seekers) post their needs as open challenges on web sites like Sparked.com where a crowd of volunteers (solvers) respond and work on the challenges. Because the challenges work best when they are focused, solvers can micro-volunteer on a challenge at almost any time of day without committing large amounts of time. The challenges can be for anything like strategy, logo design, tag lines, fundraising, web sites, social media, or research.


I began micro-volunteering in 2010 as part of researching ways to use crowdsourcing in my role as a college CIO and to write about it on my blog The Higher Ed CIO. My plan was to immerse myself in the world of crowdsourcing and micro-volunteering for 3 months to learn as much as I could about the growing phenomenon. But I was quickly hooked on the model and now 13 months later still make time to volunteer.

What makes this form of volunteering such a good fit for me is a couple of things. I can help on the causes I care about even though they are not local to my home. Because I have lived all over the country it’s a lot of fun to be able to help out organizations from areas where I used to live. Like when I saw a challenge from KidCare America in Lincoln, Maine I thought it would be fun to try and help. Since I lived in Kittery for almost 5 years the challenge was a little more fun as I recalled my trips to that part of the Maine.

Micro-volunteering also offers me a chance to work on things I otherwise would not be able to living in western Wisconsin. One minute I can be working to help support gorilla health conservation and the next I can be finding resources to address literacy in El Salvador, fundraising for community music programs in Oakland, supporting environmental rights in Papua New Guinea, or finding book donations for a library in Ohio hit by budget cuts.

Although I still do traditional volunteer work, I find that I get much more enjoyment from micro-volunteering for a couple of reasons. First, it seems less like scheduled work than cleaning dog kennels every Saturday morning. Second, I can contribute to more of the causes I care about even though I live in rural Wisconsin. Finally, I can choose from a diverse variety of projects to work that allow me to use all of my skills even when I only have 30 minutes.

I love micro-volunteering and see why more and more non-profits are turning to it as a way to supplement traditional channels for volunteers. For organizations struggling to find specific skills or just need more hands to make small work of a project micro-volunteering might be the way to go. So I will keep an eye out for more challenges from Maine to see if I can help.

Jerry Bishop is an independent IT consultant specializing in CIO services, IT strategy, and turning around underperforming IT departments. Jerry also publishes his own blog, The Higher Ed CIO, and writes for several CIO and technology forums on IT strategy, Internet trends, and social media. Jerry lives in western Wisconsin on an old farm where he spends his free time restoring native prairies and selling fruits and berries he grows at the local farmers market. He is also an avid micro-volunteer and closet crowdsourcing junky and admits to drinking too much coffee.

Posted in Facilitation, Recruitment, Social Media, Technology | Tagged , , | 1 Comment

Best Social Media Resources Wrap-up for 2011

Posted on January 18, 2012 by VM Tech

by Daniel Martinage, CAE

My post this month is short on words and long on links. Posted below are the 10 most popular social media posts from Nonprofit Tech 2.o, a blog created and is managed by Heather Mansfield (http://nonprofitorgs.wordpress.com/about/).

Another great free resource can be found at Nonprofit Marketing Guide:
http://www.nonprofitmarketingguide.com/resources/#.

Social Media is all about user-generated content. Quite often the richest part of information posted in open forums on the Internet is the comments and reviews from others, so be sure to scroll down after each of these postings to read what other nonprofit users have to say.

2012 promises to be another big year for Social Media. No doubt one of the biggest trends continuing into 2012 will be the growth in mobile applications and mobile sites. If you want to stay relevant and ahead of the curve, make sure one of your New Year Resolutions addresses how your organization will integrate social media into your overall play book. Happy New Year!

Ten Top Social Media Posts in 2011

1. Social Media for Social Good: A How-To Guide for Nonprofits
2. 33 Fun, Useful, and Totally Random Resources for Nonprofits
3. 10 Common Mistakes Made by Nonprofits on Social Media
4. HOW TO: Create Custom iFrame Tabs on Your Nonprofit’s Facebook Page
5. 10 Recent Upgrades to Facebook Your Nonprofit Needs to Know About
6. 22 Ways Nonprofits Can Use QR Codes for Fundraising and Awareness Campaigns
7. 11 Nonprofit Websites Designed for the Social Web
8. Google+ Best Practices for Nonprofits
9. Social Media for Social Good: A How-To Webinar for Nonprofits
10. 11 Qualities of an Effective Social Media Manager

Daniel Martinage, CAE is an executive coach and consultant specializing in nonprofits and associations. The former executive director of the International Coach Federation Dan also serves on the Selection Committee for The Washington Post Award for Excellence in Nonprofit Management. His website is www.associationcoach.com.

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Volunteering for a Day with Good Shepherd Food Bank

Posted on December 30, 2011 by VM Tech

by Nathaniel “Van” Beckman

On December 10th, I and several other Maine VISTA Project members and State Planning Office staff had the privilege of volunteering for a few hours at the Good Shepherd Food Bank’s main warehouse in Auburn. GSFB is the largest nonprofit food distributor in Maine, serving over 600 organizations statewide with distribution centers in Brewer and Portland in addition to the Auburn facility. They receive volunteers nearly every day, but given the volume of foodstuffs they handle and the persistence of hunger in our state they are always in need of extra help. I thought this would be a good direct service activity to plan for around the holidays, since material need is usually felt most this time of year. As it turns out, I was right!

Arranging this activity was not difficult at all – it was merely a matter of contacting the Food Bank’s volunteer coordinator and telling them when we wanted to come in. During the week volunteers can show up unannounced, but Saturday dates must be arranged ahead of time. The number of participants was not even an issue; I was merely given some forms and safety information to distribute, and told that anyone who was able to come (except for young children) would be put to work. We arrived at 9AM on the 10th at the warehouse facility, where the coordinator and several other staff were waiting for us. After giving us a brief tour and orientation, they quickly put us to work.

The main group of volunteers was placed in a sort of assembly line, where bags of certain foods were filled for distribution to various charitable organizations. Another group of us was brought to another part of the warehouse, where large pallets of frozen foods were to be sorted and packed into smaller boxes. The staff member working with us was incredibly friendly, relaxed, and helpful throughout the morning, showing us how to identify and dispose of spoiled or damaged food and how to sort and pack the large quantities of ice cream, frozen meat, and various sides. By noontime we had gone through two pallets of ice cream and three pallets of assorted dinner goods– including more than a few holiday turkeys– and the other group had assembled around half a dozen pallets of food bags. All in all it was a very enjoyable morning. The time passed quickly in the good company, and the work was steady and never strenuous. Most importantly, it came with the satisfaction of knowing we were helping dozens of Maine families eat during the holiday season.

This brief but rewarding service experience with Good Shepherd was what I consider an ideal example of episodic volunteering. The preparation was extremely minimal and the work was easily done and yet highly productive, with visible and tangible results apparent after only three hours. We all went to lunch together afterwards and then disbursed, having plenty of time and energy left to devote to our weekends. I’d readily recommend Good Shepherd (or any similar organization) to anyone interested in a brief but highly rewarding episodic volunteer experience! For more information or to arrange a similar event, visit http://gsfb.org/get-involved/volunteer/. To view photos of our day,
click here.

Nathaniel “Van” Beckman is serving as an AmeriCorps*VISTA member with the Maine VISTA Project at Healthy Androscoggin in Lewiston and is a guest blogger.

Posted in AmeriCorps, Episodic Volunteering | Tagged , , | Leave a comment

Taking Holiday Collection Drives to the Next Level

Posted on December 28, 2011 by VM Tech

by Laura Rog

The holiday season often kicks off significant service experiences for the year. As I posted last month, this is a time of year with great opportunities for personal and societal reflection. It is also an opportunity to take a closer look at some of our service practices. In this post I’d like to look more deeply at a common practice around the holidays and how we might expand a youth’s experience around service typically happening November through January: the collection drive.

Holiday collections are often a part of a school’s, youth center’s, or religious organization’s year end campaign. From clothing to coins to cans, the winter months are a great time of need for many people and a perfect opportunity for youth to help provide much needed support in their communities. But how can we bring depth to the service and make it a meaningful experience and source of growth for those donating items to the drive? There are three easy things you can do.

Meet a Genuine Community Need

The first place to begin is identifying what is a genuine need, as opposed to a need the service-providers have determined. This can be an incredibly simple process – just ask. Have the youth you are working with contact the place to which you are planning to donate materials and ask what they need. They can also ask the recipients if they are in contact with them directly. Oftentimes we assume we know what people need, and an organization ends up with a surplus of children’s mittens and no hats, or a plethora of canned goods rather than cash donations to purchase needed supplies.

Make a Connection to Learning

Even if you aren’t in a school setting, service should be a learning experience for all youth involved. Think specifically about what you want youth to gain from the experience. Is it skills associated with the collection such as tallying by 5’s; or perhaps elements of character like respect for all? Find ways to explicitly include these lessons as a part of the service experience. This can seem like a daunting task but there are a lot of great resources available, such as lesson plans available here at Learning to Give, generationOn’s curriculum division, or here at Youth Service America’s Go To Service Learning. Both sites offer ideas for how to make your service a meaningful experience and have ideas to integrate service and learning for youth ages 3-18.

Document Personal Growth

As I discussed in my December post, no service experience is complete without reflection. Reflection allows youth the time to process their experiences and gain critical awareness of the complex feelings surrounding civic engagement. It is especially important in collection drives as many of the youth bringing in items may not be able to directly connect with the places their items are going. Personal and group contemplation should be done before, during, and after the collection to keep youth connected to their actions and to foster a sense of empathy. Gathering these reflections throughout the service project is a great way for youth to document the important contributions they are making and see how their project has progressed. A great guide to collecting and documenting service can be found here.

Collection drives are often a fantastic way to get a large number of students involved in service within their communities during the winter months. They play a very important part in getting needed materials to organizations during times of high requests and low supply. They provide an opportunity for youth to assess their community’s needs, learn valuable skills, and document the personal changes they have been through. All three are extremely important components to take your collection drive that next step and make a lasting impression on the youth involved.

Laura Rog is the Director of Training and Technical Assistance with generationOn and a featured blogger.

Posted in Fundraising, Service Learning | Tagged , , | Leave a comment