Who is the manager of volunteers?

By Anne Schink, CVA

I recently taught a class for managers of volunteers and it was interesting to see who actually showed up for the class. We had an executive director (the only paid staff) of a local land trust, an office manager of a nonprofit that was almost entirely run by an all-volunteer board, a department director of a housing complex, an event planner from a local business development organization, a brand new staff member of an animal rescue organization, and three staff members of a large youth-serving organization. I point this out only as a reminder that who we define as a manager of volunteers varies widely from organization to organization. On the up side is the fact that organizations of all types and sizes recognize the importance of volunteers in achieving the organization’s mission.

Clearly no one job description would cover this disparate group of participants. Yet many of their concerns were the same. While they all expressed the desire to increase the effectiveness of their volunteer programs, their expectations about what these people would do and what kind of people they were trying to attract was all over the map. Most of them had a mental picture in their heads about who was ‘typical’ for their organization. It took some stretching for them to see that they might have to re-think their vision if they were going to attract tomorrow’s volunteers.

In a recent Webinar I attended, the presenter said that tomorrow’s volunteers wanted the four F’s in their volunteer assignments—Flexible, Fast, Friendly, Focused. That goes for Board members, volunteers functioning as external consultants, behind the scenes administrative support, or direct service positions. No one, in any generation, is signing on for life these days. Flexible means that the position is shaped to match the volunteer’s schedule, not the other way around. Fast means a quick response to their initial inquiry and a quick turnaround in placing them. If you don’t catch them the first time they try to reach you, they will go elsewhere. Friendly means that you need to welcome them, make them feel part of your organization, and give them a meaningful role working with others. Focused means deadlines, time limits, and real measurable outcomes.

This may fly in the face of more traditional ways of creating a volunteer program, but it is a reminder that this is an ever-changing landscape. Having clearly defined job descriptions is the foundation of a sound volunteer program, but the experienced, adaptive manager of volunteers will make the changes required to build a creative program that meets a wide variety of interests and personalities.

Anne Schink, CVA is a Consultant in Volunteer Management and a featured blogger.